The scarf, called the Ishu, is made from a reflective fabric that emphasizes the camera’s flash so much that everything else in the picture becomes pitch black.
The man behind the dazzling concept is Saif Siddiqui, who came up with the idea back in 2009 when one of his photographs was ruined by a bike reflector. 6 years and a bunch of research later he has a mass-production ready model. The cheapest will cost you $268, which is a small price to pay… if you’re a celebrity…
The Ishu anti-paparazzi scarf has become very popular with celebrities such as Paris Hilton. Rapper DMX also has one.
The fabric also tricks video cameras.