Bottle Cap That Reminds You To Stay Hydrated
If you don’t drink water, you will die. It is that important. Without water, your body would stop working properly. Watermakes up more than half of your body weight and a person can’t survive for more than a few days without it.
You have probably heard that you should drink eight 8-ounce glasses of water a day. How much water you actually need depends on your weight, level of activity, the temperature and humidity of your environment, and your diet. Did you know that by the time you experience the sensation of the thirst, you are already dehydrated? That thirst is your body calling for re-hydration.
The new cap by French marketing agency Ogilvy Paris designed for Vittel, a french brand of bottled water, has an in-built timer to remind you when to rehydrate. A tailor made cap that pops a flag every hour to gently remind you to drink.
When you twist the bottle cap shut after your refreshing sip, a timer begins automatically. Nothing new to do just twist the cap as you used to do but this time utility has been added. The program was launched in France in order to gauge consumers’ reactions and measure their behavioral changes. Initial findings show people drank more water during the day and enjoyed it.