How Popular Brands Looked Like Back In The Day And Today
Rebranding is a marketing strategy in which some company symbols and design is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers and competitors.
Rebranding can be a risky business because current brand already has recognition and market share. But as you can see on these examples, rebranding can bring more profits than losses. If done wisely.