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What Did Apple Really Invent?

Apple reigns supreme over the gadgets we use on a daily basis, so it’s unsurprising that many people make the mistake of thinking the company invented them outright.


It finds out what Apple does best is reinventing, not inventing. There’s a difference between them. Invention is curiosity driven and innovation is market driven. Steve jobs was not an inventor but an innovator. Innovation is not about creating new tech but creating a new meaning for technology that will appeal to an emerging market. The technology can be old, current or new. The main purpose is to look for meaning rather than function.

But who cares. Apple still builds the best gadgets on the planet.

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