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Clever Packaging Designs

An innovative design not only provides information but utility.


We often consider the products we use and their packaging to be two separate things – the product is the thing we want, and its packaging is a piece of trash to be thrown away. These clever packaging designs, however, prove that a well-designed package can complement or even enhance the product it was designed to carry.

YOU MIGHT LIKE:
Great examples of clever packaging
Advertising vs reality
What if all natural food had labels

Sticker helps you choose the right mango

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Fast food to go

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Pasta with serving sizes from 1 – 6

Design by Neal Fletcher

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Edible cookie straw

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Butter packet with a lid that spreads

Design by Yeong Keun

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Popcorn bag that turns into a bowl

Design by Packlab

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Tearable pizza box turns into plates, and a smaller box for leftovers and more compact storage.

Design by GreenBox

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Label reacts to ammonia given off by food to tell you if it’s edible or spoiled

Design by TO-GENKYO

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A toothpaste tube you can get to the bottom of

Design by Guo Lili

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Coffee lid with all of the fixings

Design by Joshua Harris

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