5 shocking facts you didn’t know about mobile gaming
Whether you have an advanced smartphone or one of the world’s contemporary feature handsets with Internet connectivity, the chances are that you will have enjoyed mobile gaming at some point in the recent past. After all, the mobile gaming sector represents one of the leading growth markets in the UK, with revenues increasing at a truly frightening pace year-on-year. The extent of this growth may come as a surprise, however, even accounting for the diversity and popularity of online gaming.
So without further ado, here are five surprising mobile gaming statistics that will grab your attention.
Mobile Gaming Revenue will Exceed $1.5 billion this year
There are multiple revenue streams accessible through mobile gaming, with these amounting to a cumulative sum of $900 million back in 2010. This was double the figure recorded in 2005, and a similar rate of growth has seen revenues soar even higher in the last five years. As a result of this, research firms are estimating that the number will top a staggering $1.5 billion by the end of 2015.
Freemium Games Drive Higher Revenues
As with mobile apps, the majority of games on this platform are free to access. Not only are these games more popular among players, however, but they also drive an incredible 65% of all mobile gaming revenue. This is achieved largely through in-game purchases and the sale of virtual goods, and it underlines how the freemium model empowers gamers with freedom and flexibility.
Bingo is the Most Widely Played Mobile Game
Bingo is a key driver of mobile gaming revenues, and alongside slots and roulettes it is the most popular discipline. Mobile bingo generates in excess of £326 million each year, while players who enjoy this experience tend to indulge their passion more frequently than other gamers. In fact, an estimated 25% of all mobile bingo players enjoy the game regularly on more than two week days.
Game App Installation Increased by 123% in 2014
This underlines the sheer rate of growth with regards to the popularity of online gaming, with game app installation having increased by 123% year-on-year during 2014. This number is expected to have climbed even further by the end of 2015, with a larger demographic of players being targeted with increasingly diverse titles.
59% of all Mobile App Installations are Games
To put this figure into even greater context, an estimated 59% of all application installations in 2014 related to games. This was compared to just 215 for communication, 9% for media streaming and 6% for mobile commerce. Gaming is therefore a huge engine for growth and expansion, and it will continue to create new sectors to monetise in 2015 and beyond.