The Evolving Landscape of Online Payment Options
The world ‘freemium’ is a popular one in the contemporary business world, with multiple sectors utilising this business model to captivate and engage customers. This model works quite simply, by offering customer access to free content or tools as part of a basic subscription, before offering tiered packages and future purchasing options that help to add layers to the experience.
The primary advantage of this is that it affords customers choice, and creates the illusion of freedom and flexibility in terms of how they spend their money. Above all else, they can tailor their experience across a host of markets simply by choosing which tiered packages are selected for purchase.
From Credit Cards to E-Wallets: An evolution of Choice
The benefits of this aside, however, the evolution of this business model and real-time, electronic payments has been pronounced and rapid in recent times. It all began with the option of leaving credit card details on https pages online, using a desktop computer and a real-time Internet connection. Over time, websites have sought to refine this process while also tightening security, creating 128-bit security encryptions that offer secure payments from all leading credit and debit card service providers.
This technological advancement has also created additional payment options, however, with two primary examples. The first is the development of mobile technology and payments, through which consumers can purchase goods offline simply by using their smartphone interface. The second is the evolution of e-wallet payment solutions such as PayPal, which enables individuals to execute secure and instantaneous payments from a host of handheld and desktop devices. This has had a particularly pronounced impact in the online and mobile gaming market, where leading brands such as Titanbet Casino offer flexible payments solutions like Paypal that drive real-time, in game purchasing.
The Last Word
Let’s say that you were planning on playing a game of live roulette, for example. You would not be required to pay a subscription fee to the site, and in fact you would most likely be rewarded with a welcome package and generous, first deposit match bonus. You would be required to register your payment details or a viable, e-wallet payment solution, however, through which you could make an initial deposit and also execute future withdrawals. This is a prime example of the flexibility on offer, as you have the option of listing one or multiple payment provides from card issuers such as Visa or Maestro to e-wallet solutions like Skrill, Neteller and of course PayPal.
There are alternative options that have also entered the marketplace in recent times, including the entropay wallet system (which is a common feature among online casinos). There is also an option known as the Diners Club International card, which offers interest free credit on online purchases across a range of websites. It is also interesting to note that an even wider range of resources and websites are now accepting online payments, from Google’s Mobile Play app to the PlayStation store. This not only underlines the enhanced security and flexibility provided by e-wallet payment solutions, but also the increasingly prominent nature of real-time mobile shopping.