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The Coolest Ice Cubes You Have Ever Seen

In an award-winning campaign for Suntory Whisky, creative agency TBWA\Hakuhodo used a CNC (computer numerical control) milling machine to carve the coolest ice cubes we’ve ever seen.

To prevent the cubes from melting, the CNC router was kept chilled to a temperature of -7 degrees Celsius (about 19 Fahrenheit), and each cube took between 1-6 hours to complete.

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For more information you can visit the official microsite at 3drocks.jp. To learn more about Suntory’s award-winning whisky click here.

Sources: AdWeek, CNET, TBWA\Hakuhodo

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