How To Reuse Empty Plastic Bottles? Coca Cola Invents 16 Bottle Caps To Give Bottles Second Life
Coca Cola teamed up with ad agency Ogilvy & Mather China on a new “2nd Lives” campaign. They created 16 red screw-on caps that transform plastic bottle into something creative, fun and usable. It’s purpose is to encourage consumers to reuse and re-purpose plastic. Graham Fink, the chief creative officer of Ogilvy & Mather China, explains the idea behind the project: “We have created fun tools with Coke bottle tops, bringing small moments of happiness into people’s lives.“
This environmentally friendly campaign launched in Vietnam, where 40,000 free caps will be given away when purchasing the iconic soda drink. With the creativity of this campaign and the good cause behind it, this could easily be one of Coca Cola’s best campaigns ever.
I love the idea, but if only coke sold glass bottles instead of plastic…
Don’t forget to check out the video below to see how all the different caps are used.