World’s Toughest Job. Brilliant Viral Ad With Unexpected Ending

Here’s a pretty cool project. The Boston agency posted this job listing online for a “director of operations” position at a company called Rehtom Inc. The requirements sounded nothing short of brutal:

— Nonstop physical labour
— 24/7 and 365 availability
— No breaks
— No wage
— Payment only given in the satisfaction of a job well done

The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video.

Check out what happened below. It’s worth watching to the end to see what happens when the interviewer tells them the real title of the position their are applying for. Their reaction is priceless when they find out what the #worldstoughestjob is.