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Amnesty International awareness campaign ‘Not Here But Now’ (11 pictures)

Amnesty International in Switzerland launched an award-winning human rights awareness campaign, “Not Here But Now”, using outdoor poster s on walls in Swiss cities in June 2006. The aim of the campaign was to remind people that human rights violations were occurring within a few hours flight from Swiss cities. Swiss cities are linked with troubled zones: Gaza and Zurich, Somalia and Geneva, Israel and Basel, Iraq and Basel, China and Geneve, Liberia and Winterthur. This poster here is Gaza and Zurich.


The Amnesty campaign was developed at Walker Werbeagentur Zürich, by executive creative director/copywriter Pius Walker, art director Marianne Friedli, photographer Federico Naef, illustrators Florian Fröhlich and Carolina Gurtner, account supervisor Hans Beer, with Amnesty’s advertising supervisor Daniel Meienberger.

The “Not Here But Now” campaign won a Gold Outdoor Lion at Cannes International Advertising Festival 2007.

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