The Birth of a Barrel

Shot inside the storied walls of the Brown Forman Cooperage in Louisville, Kentucky, this short film follows the creation of a whiskey barrel from start to finish. Jack Daniel’s is the only major distiller in the world that still makes their own barrels.


Agency: Arnold Worldwide
Client: Jack Daniel’s
Creative Director: Wade Devers
ACD/Art Director: Travis Robertson
ACD/Copywriter: Greg Almeida
Director of Global Marketing: Carmen D’Ascendis
Director of Photography: Stebs Schinnerer, Paper Fortress
Producer: Ben Ouellette, Alex Saevitz, William Near
Account: Nate Stewart, Shannon Coletti
Editor: Paul Snyder, Lost Planet NYC
Music: Neil Cleary, Made to Feel